Dubai Real Estate Turning Celebrity!

Dubai real estate developers are increasingly promoting Dubai real estate through brand ambassadors, usually European and American celebrities. The move is in a bid to sell Dubai real estate to the wealthy section of society all over the world. Dubai real estate market, which is famous for its grand projects, is turning still more spectacular indeed!

The latest superstar to enter Dubai real estate business is Hollywood icon Brad Pitt who will design a 5-star hotel and resort. The hotel is a project of Zabeel Properties – one of the relatively newer names in Dubai real estate industry. With 800 rooms, the hotel will have environmentally friendly architecture in place. Brad Pitt is following the footsteps of fashion designer Giorgio Armani, golfer Tiger Woods, and Wimbledon champion Boris Becker who have helped Dubai real estate agents mint profit from wealthy foreign customers.

Armani’s real estate development comprises of condos and hotels by Emaar whereas furniture and fittings selected by designer Donatella Versace feature in hotel Palazzo Versace. Dubai real estate is indulging in branding by international celebrities to an extent unparalleled elsewhere. As Dubai real estate market is getting more competitive by the day, developers are leaving no stone unturned to attract customers. The growing fixation of Dubai real estate with celebrities is to such an extent that even B-list stars are in demand.

The bottomline - celebrity endorsements do work when there is a direct link between the Dubai real estate project and the celebrity.