Emaar Retail Partners with HSBC for Kidzania

HSBC is the exclusive financial institution which is being operated in Kidzania, soon to open at The Dubai Mall. Kidzania is an education centre for children. Emaar Retail has partnered with HSBC in order to inculcate the habit of savings among children. Moreover, the banking edutainment of Kidzania will be provided by the HSBC bank itself. This venture is a unique concept that has been scaled down featuring other real-life business establishments. The child’s first activity after entering this city of kidzania is to acquire cash with the help of which they are allowed to participate in various attractions within the city.

They will be provided with a 50 Kidzos cheque and children need to get it cashed or they can either get an ATM card. The kids are then allowed to spend on various services and products throughout this mini city that is spread across an area of 80,000 square foot. It gives a true banking experience to the children as once the children runs out of kidzos, then in order to earn more kidzos the child should choose any of the 70 professions and have to work in these establishments to get more kidzos. At the end of the visit, any kidzos left will be saved in your account for you next visit. Moreover, the children actually earn interest on their kidzos deposited in their account.

Chief Executive Officer, Emaar Retail, Mr Arif Amiri said: “Today, more than ever before, it is extremely important to inculcate in children the importance of managing money. KidZania is the first of its kind edutainment destination that offers young ones the opportunity to understand the various aspects of different professions and the role of money in everyday life. Through the partnership with HSBC, one of the leaders in the financial sector, KidZania aims to instill in our young patrons a sense of fiscal responsibility and discipline, which we expect will extend further to their day-to-day lives.”