Cityscape Abu Dhabi 2009 Opens

Cityscape Abu Dhabi brings in a slew of all international and regional investors, government authorities and real estate developers together under one roof. This is one of the important events in the UAE and it opened in Abu Dhabi on Sunday at the Abu Dhabi National Exhibition Centre. People from these domains are gathered in order to discuss the current market challenges and they try and formulate new ways to deal with them. More than 40 companies are participating in this international exhibition. Shaikh Mohammad went around the exhibition and he was explained the real estate developments by the exhibitors.

This event lasts for 4 days and was opened by the Crown Prince of Abu Dhabi General Shaikh Mohammad Bin Zayed Al Nahyan and Deputy Supreme Commander of the UAE Armed Forces. Aldar Properties is the largest property developer by market capitalization in Abu Dhabi. Its senior executive, Ousama Ghannoum told Gulf News: “It's a forum where we are going to meet potential investors, partners and buyers for our residential and commercial projects.” He further added that there are various banks and other financial institutions which are offering loans to prospective buyers which are showing great buying interest for various Abu Dhabi property developments and the emirate.

Another executive from Sorouh Real Estate said: “Some of the developers are offering affordable housing for all levels of income, this is an important development, as earlier, we were only seeing announcements about high-end property developments.” The Managing Dircetor of Ascon Group said that the cityscape Abu Dhabi 2009 will surely boost the consumer’s confidence as far as the real estate sector is concerned. Moreover, the emirate carries the largest sovereign wealth fund in the world and long term plans are being formulated for infrastructure and other real estate developments.

Launch of ‘Green Your Life’ Campaign by Sorouh and EAD

Green Your Life is an online campaign which is to be launched in order to educate on how to become environment friendly. This campaign will be launched by partnership of EAD (Environment Agency – Abu Dhabi) and Sorouh real estate. Sorouh real estate is an Abu Dhabi property developer emphasizing on environment friendly homes. Chief Commercial Officer of Sorouh real estate, Fahad al Ketbi said: “We are delighted to be working with EAD on this important and exciting project. Green Your Life is an accessible and easy way for the whole family to get important tips on how to save energy in the home. Sorouh is focused on creating sustainable communities for all of Abu Dhabi's residents."

The campaign which they have started provides practical tips to conserve energy and water thereby, reducing the waste in every home. It is being designed by EAD featuring animated advanced graphics and a 3D virtual tour of a home in the UAE. Different items in a virtual home will be displayed thereby, providing useful tips to the end users scrolling the website. Every part of a home is displayed and the campaign informs you that how it can be used in an energy-efficient way. Secretary General of EAD, H.E Majid Al Mansouri, Chief Commercial Officer of Sorouh, Fahad al Ketbi and EAD's Deputy Manager, Laila Al Hassan launched this online campaign during a press conference at EAD’s headquarters.

Laila Al Hasan commented: “We value our strong partnership with Sorouh, one of the UAE's leading property companies. Not only are they a member of our Abu Dhabi Sustainability Group but also both organizations share a common goal of creating sustainable communities in Abu Dhabi.”

Thus this online ‘Green Your Life’ campaign is expected to run successfully.